What is SW2con?
This is the beginning of the conversation.
We can all sense it. Move past the insane funding rounds. Put aside the hype and the fury of endless predictions, and we all feel it in our gut. Technology is changing. And this change goes far beyond the experiential changes of mobile, or the operational changes of the cloud. This change is happening at some deep, fundamental – almost elemental level. This is more than just “AI” altering how we develop, deploy, encase or imagine software. This is the beginning of a new era for technology – a wave rising up from the depths of a seismic bits and bytes rumble.
As this wave rises, so does our need for new conversations. And a different kind of gathering.
SW2con is that place. We are bringing together the tech industry’s most provocative and insightful minds, in an intimate setting, to debate, decipher and chew through the problems and solutions of this elemental change. SW2con will be a single-track conference that focuses on dialogue over marketing, and discussion over sales leads.
As technology in general, and software, specifically, changes, we will seek to chart the course to the horizon. Whether that be the software development life cycle, the career paths and roles of developers and engineers, or how technology is reworking and reimagining our organizations and enterprises, we will map that future.
This is SW2con – the proverbial ice-breaker. A start to something bigger. Our plan is for SW2con to be the launch pad for subsequent conversations via pop-up salons at various locations around the country – with a limited salon attendance of only 30-50 people per event.
And the only way to get that invite is to attend this SW2con.
Welcome to the next conversation. Join us.
Sign up for SW2 Conference Updates
SW2con 2026 will have very limited sponsor opportunities launching shortly.
2024 SPONSORS listed below.
PARTNER SPONSOR
Gold Exhibitor
Silver Exhibitor
Bronze Exhibitor
Additional Sponsors
Media Partners
LOCATION - The NEWLY RENOVATED Omni Interlocken Resort!
Newly Renovated Omni Interlocken Hotel and Guest Rooms!
A RELAXING RETREAT NEAR DENVER AND BOULDER
With the Rocky Mountains as your backdrop, Omni Interlocken Hotel is the perfect choice for a Colorado getaway. Within easy reach of Denver, Boulder and Estes Park, it’s a place for relaxation or exploring the great outdoors. Tee off on the 27-hole championship golf courses, take a dip in sparkling resort pools or relax with a treatment at our rejuvenating spa. The newly renovated hotel rooms and suites in Broomfield, CO overlook the snow-capped Rocky Mountains and lush vistas, where glowing sunsets color the valley. One of the most popular hotels in Broomfield, CO, Omni Interlocken Hotel welcomes guests with bars, cafes and restaurants. Start your stay with breakfast at Meritage, dine overlooking the 9th green at Fairways Restaurant or gather with friends at The Tap Room to catch a game over craft beers!
Booking via the SW2 Group Rate button below will give you the following additional benefits:
Waived Destination Fee (Valued at $25 per night)
15% Discount off Golf Greens and Fees
15% Discount off Mokara Spa Treatments
This rate also includes:
Deluxe WiFi
Complimentary Local Calls
Complimentary Use of Golf Driving Range and Practice Facilities (including rental clubs if needed)
Access to Resort Facilities including Outdoor heated Pool, Hot Tub, Fire Pits and Fitness Center
Complimentary Parking (Lot Parking)
2026 Speakers will be announced over the coming weeks!
2024 Speakers:
Below is the 2024 conference. SW2con 2026 will be a single-track event — agenda coming soon!
To View the 2024 SW2 Conference Agenda in Google Docs - Please CLICK HERE
To View the 2024 SW2con Agenda with Session Descriptions please CLICK HERE
SW2 Conference Blog
Featured
ABOUT US
Eric Norlin
Eric Norlin began organizing technology conferences in 1999 and is a General Partner with SK Ventures. In 2002, he became an owner and organizer of Digital ID World, which was acquired by IDG in 2005. He also founded SaaScon (Software as a Services conference) in conjunction with IDG World Expo. Together with his wife, Kim, he ran the successful Defrag Conference for a decade. GlueCon was the longest running conference in Eric and Kim’s portfolio – successfully operating for over 14 years. Eric's foray into technology began when his father brought home a Commodore 64, evolved into work with the National Security Agency, and transitioned into roles running content for technology conferences, writing articles for technology publications and serving as a Vice President of Marketing at Ping Identity. Eric's work has been featured in The Wall Street Journal, Fortune, BusinessWeek, Inc. Magazine, CNet and Network World. Eric and Kim just started their newest conference, SW2con.
Kim Norlin
Kimberly Norlin is the co-founder of the successful Defrag, GlueCon and SW2con conferences. She directs all sales processes, logistical operations, site management execution, marketing and customer facing interactions for the conferences. Kim’s event management experience spans over 25 years. She’s a highly sought-after expert on event management and has been instrumental in helping to implement GlueCon’s diversity and inclusion initiatives.
As stated on the SW2Conference registration page:
SW2 Conference assumes no liability for the transmission of COVID-19 or any other pandemic/viruses at this event. We will take safety measures in accordance with any current local and state guides.
CONTACT
*2025 Conference has been POSTPONED to 2026.
Dates will be announced shortly!
